These are the facts ( Pt.1 )

 
Kenya spends large amounts of money importing artists for lavish concerts. Very little spent, in comparison, on Kenyan artists.
Kenyan companies use millions of shillings per year on activation events.
 
Every now and then, they throw in an image or brand ambassador to connect with the people.
 
Without events and brand opportunities the Kenyan entertainment industry would be dead.
 
Music albums used to be the respected way to earn a living and a reputation as a musician.
In the streaming age, listeners raise a fraction of a coin towards artists. Streaming services gain billions in revenue.
Savvy musicians play this game like seasoned gamblers but, the house always wins.
 
It’s been asked before, “How do we build a Kenyan music industry when media outlets list foreign music preferentially to Kenyan produced music?“.
 
Radio and television stations claim Kenyan music is of poor quality. Stations broadcast foreign music which, in their opinion, fits their advertiser “demographics”. 
 
On film content, the claim is it is cheaper to buy foreign content than produce Kenyan content.
 
Let’s start with the basics.
 
Question Your Reality
 
  1. Who in these radio and television stations judges music quality? Are their offices filled with music aficionados or music critics? Do stations hire practicing musicians to gauge common elements of music ? The common retort to this is that you don’t have to be a musician to judge good music or as the saw goes, “I don’t know much about art, but I know what I like…
  2. Radio requires music to draw in listeners. Attached to presenters who engage listeners. They sell advert space to corporate entities who need a captive audience to market to. Should radio stations then have any business choosing which music their listeners enjoy?
  3. Is there a conflict of interest when radio stations pay royalties ?
  4. If anyone can run their business in whichever manner they see fit… Radio and television can not be the carriers of Kenyan culture to the masses. They will reap greater profits as artists stage ineffectual protests for more airplay. Government agencies concerned issue random statements without any tangible results.
  5. P.R.O’s / C.M.O’s (in Kenya) are…an interesting case study for the discerning mind. That’s the only thing to say about that.
  6. Do you care enough to question the playlists on your favorite stations?
  7. Do Kenyan artists realize that the radio and television era is dead, awaiting only burial, and that the Internet is the only way to get content unfiltered to consumers ears?
 

Expand Your Mind

 
Let’s finish with a little light reading, a click away:
 
 
 
 
 
 
 
We’d love to know your opinion ! Share your thoughts, and, this post.
 
an authentic thought
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Tomorrow, Today

I have, of late, been thinking on new Life and the promise of a better day seen through the young and innocent eyes of tomorrow.

It’s not often that introspection brings out the best or the worst in me but, whichever the result, most often I see the poetry of God’s design in the path my life has taken. Even now, as I am linking my past thoughts into readable formats, I remember the days of darkness and impotent ash, buried under the flames of wishes for peace and tranquility.

I burned daily into incandescent rage at the thought of giving up at all. I thought often, of tomorrow, today.

anauthenticthought